Old Clothes in Digital Skins: The Defensive Crouch of the Web2 Giants
Why Meta, Google, and the payment titans aren’t embracing decentralization—they’re trying to own the exit.
Traditional tech giants are cloaking themselves in Web3 rhetoric, but their move into blockchain is less about freedom and more about maintaining their grip on user fees and data.
Marcus Thornewood
June 12, 2026
5 min