The Volume Fallacy: Why Art History Rewards the Workhorse
Inside the gallery myth of artificial scarcity, the mechanics of auction liquidity, and the studio reality of the 1,000-piece rule.
Traditional galleries preach artificial scarcity to protect their margins, but art history tells an entirely different story. Enduring secondary markets and cultural permanence belong to relentless workhorses who build liquidity through massive output.
Canadian Artist Matt Vegh · With Artist Matt Vegh
October 5, 2026
6 min