Articles

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• Public Presence

  How do I get recommended when someone asks AI for the best in my field?

  Category answers are assembled from third-party sources rather than your own site, so being accurate on your own pages is not enough. You need to exist, described the same way, in the places an engine consults when nobody has named you. 8 min de lecture
• Living Self

  How can I preserve my parent's stories and voice?

  The most valuable thing to keep is a recording of them talking in their own words, because it is the one part that cannot be assembled from anything else later. Photographs, letters, and voicemails matter too. Accounts and permissions are a separate task, and one worth arranging gently while it can still be done together. 9 min de lecture
• Organizations

  How do we keep an expert's knowledge when they retire or leave?

  Interview them before they go, and capture the answers as something the next person can question rather than a document nobody opens. Most of what an expert knows is undocumented judgement, which is why handover notes fail. 8 min de lecture
• Organizations

  How does a research group keep working knowledge when students graduate?

  Capture it while they are still working, not during their final week, and capture the reasoning rather than the procedure. What leaves with a graduating student is mostly tacit knowledge: why an approach was abandoned, which failures look alike, who to ask. Documentation holds procedures well and holds judgement badly. 9 min de lecture
• Living Self

  Should we let AI speak for someone we have lost?

  It depends almost entirely on whether the person agreed while they were able to. Researchers place consent at the centre of this question, and where it is absent the honest position is to keep the archive and be slow about making it speak. Where consent exists, the second question is whether it helps the people who are still here. 10 min de lecture
• Public Presence

  What does it cost to build an AI persona?

  A self-serve subscription is under twenty Canadian dollars a month. A commissioned build is a project with people in it, and it is quoted case by case, because the largest cost driver is how much material exists and what state it is in. The model itself is the cheap part; preparing sources and reviewing answers is where the money goes. 9 min de lecture
• Public Presence

  What should I ask an AI visibility agency before hiring them?

  Ask what you will hold in your hands after thirty days, how success is measured, and what happens when an engine states something false about you. Then ask what the exit looks like. Any supplier offering a guaranteed citation or mention is selling certainty that nobody owns, and that answer alone should end the conversation. 10 min de lecture
• Living Self

  What should be in a will about digital accounts?

  A will needs an explicit clause authorising your executor to access and manage digital assets, because in most of the United States a fiduciary has no automatic right to them. Keep passwords out of the will itself, since it can become a public document. Set the platforms' own legacy tools too, because those can override what the will says. 9 min de lecture
• Public Presence

  Why does AI get facts about my business wrong?

  Usually because it is quoting a real page that is out of date. Find the source the answer cites, correct the fact at that source, publish a current page you control that states it plainly, then re-ask the question on a schedule. 8 min de lecture
• Public Presence

  How do I write a page so an AI can quote it?

  Put a complete, self-contained answer in the first screen, phrase headings the way people ask questions, and make sure the page is readable without JavaScript. Retrieval systems lift passages rather than whole pages, so the unit worth writing is a paragraph that still makes sense after it has been taken out of context. 9 min de lecture
• Public Presence

  How do I make sure AI knows about my brand?

  Publish a source AI systems can actually reach: a structured, factual, regularly updated page you control that describes who you are in the words people use when they ask about you. 9 min de lecture